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UnbrokeredHQ

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Most agents don’t own their business. They rent it.

Unbrokered HQ shows you how to own it.

Musician in black and white playing guitar alone, focused and indifferent to approval

Unbrokered HQ is for real estate agents who are pissed-off with roller coaster income cycles because their business is dependent on their brokerage, coaches and done-for-you systems.

Here you’ll learn how to build a business that’s totally yours – your own website, your own audience. Your own personal brand.

Independent. Sustainable. Yours.

Punk musician in black and white playing in a small intimate venue, head down and focused, independent of any corporate machine.

Your Brokerage Is Not Your Brand

Mike
March 17, 2026

I’ve switched more brokerages than Jennifer Lopez has fiancés. After 22 years in real estate, I can tell you something most agents don’t want to hear: Not one client has ever hired me because of the brokerage on my business card. Here’s proof; One of my earliest clients has bought and sold three homes with…

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Milli Vanilli performing in the late 1980s, representing scripted and insincere performances used as a metaphor for scripted real estMilli Vanilli lip-sync scandal metaphor representing scripted and insincere relationship marketing in the real estate industryate marketing

Real Estate Agents Are Not Entrepreneurs (And the Gurus Know It)

Mike
March 13, 2026

Real estate agents are not entrepreneurs. In fact, most agents are closer to Milli Vanilli than they are to business owners. They’re performing a script someone else wrote. I know that’s not what the gurus want you to hear. But stay with me for a second. The real estate industry has become obsessed with entrepreneurship…

Continue Reading Real Estate Agents Are Not Entrepreneurs (And the Gurus Know It)

Young Keith Richards practicing guitar in a small room

The Most Important Page on a Real Estate Agent Website

Mike
March 7, 2026

If I asked you what the most visited page on most real estate agent websites is, what would you guess? Home page?Neighbourhood info page?Listings search? It’s the About page. When people land on your website, they might skim the home page first. But before they decide whether to work with you, they almost always click…

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